Glossary
AI Search Visibility
Definition
How often and how accurately your brand appears in AI-generated answers from tools like ChatGPT, Claude, Perplexity, and Gemini. Measured as citation rate across a defined set of buyer-intent prompts.
Why It Matters
As buyers shift from Google to AI tools for discovery, AI search visibility determines whether those buyers find you. High visibility means you are in the answer. Low visibility means you are not.
Example
A business tracking 50 prompts and appearing in 20 of them has 40% AI search visibility. A competitor appearing in 35 of those prompts has 70% visibility and is winning a larger share of buyer attention.
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