Glossary
Answer Engine Optimization (AEO)
Definition
The practice of making your website, brand, and content easier for AI answer engines to understand, cite, and recommend. Covers entity clarity, structured data, content depth, FAQ structure, competitive coverage, and AI crawler access.
Why It Matters
AEO is the discipline behind AI search visibility. Without it, you are relying on luck to appear in AI answers. With it, you have a systematic way to improve and track your recommendation probability.
Example
An AEO implementation might include adding FAQPage schema, rewriting a service page to directly answer the top 10 buyer questions for your category, and verifying that GPTBot and PerplexityBot can crawl your site.
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